Butterfly Jacquard Flannel Blanket

Warm the moment it touches you, instead of ten minutes after you've stopped shivering.

Woven blankets have a delay built into them. You get under one cold and you wait, because a flat weave has to be warmed by your body before it starts giving anything back. Flannel skips that. The brushed nap holds air right at the surface, so the fabric already feels warm to the hand before your body has done any work — which is the entire difference between a blanket you reach for on a cold evening and one that stays folded on the shelf.

Jacquard means the butterflies are woven in, not printed on

This is the part that decides how the blanket looks in year three. A printed motif sits on top of the fibre as a layer of pigment, and every wash takes a little of it away — which is why printed blankets go from crisp to washed-out and then to vaguely smudged. Jacquard builds the design into the loom setup: the butterfly figures exist because the weave structure changes across the pattern, so they run through the cloth rather than across its face. You can feel them with a hand, because the surface has a subtle relief where the pattern shifts. They can't fade off, because there's nothing sitting on top to remove. On a brushed flannel that relief also catches light differently as the nap moves, so the butterflies appear and recede depending on where you're standing.

The nine colours, honestly

• Chestnut — deep warm brown. Reads rich rather than dark, and the jacquard relief shows well on it. Good with leather and timber.
• Ivory — soft off-white. The most classic, and the one where the woven butterflies are hardest to see from a distance but most elegant up close.
• Blush — muted pink, dusty rather than sweet. Works in an adult bedroom without tipping into nursery.
• Lavender — pale cool purple. The softest of the coloured options and the easiest one to put in a room that's otherwise grey.
• Emerald — saturated green. A statement colour. Best on a plain bed where it's the only thing happening.
• Sapphire — deep blue. The most masculine of the set and the one that hides marks best among the darks.
• Steel Blue — muted grey-blue. Quieter than Sapphire, and a safer choice if the room already has colour in it.
• Platinum — cool light grey. The pure neutral. Disappears into almost any room, which is either the point or the problem.
• Sandstone — warm greige. Same neutral job as Platinum but on the warm side, for rooms with timber and cream rather than white and chrome.

What You're Getting

• One jacquard flannel blanket in your chosen Colour and Size
• Nine colours — Chestnut, Ivory, Blush, Lavender, Emerald, Sapphire, Steel Blue, Platinum, Sandstone
• Five sizes, each listed in both inches and centimetres — from 39"×59" up to 79"×91"
• Jacquard butterfly design woven into the cloth, with subtle relief you can feel
• Brushed flannel nap that feels warm on contact rather than after a wait
• Pattern can't fade off, because it isn't printed onto the surface
• Machine washable cold on a gentle cycle, on its own
• Tumble low or line dry in shade; no fabric softener, no high heat

Free tracked shipping to your door. Easy 30-day returns.